Over the past few years, I’ve poured my heart into building a business that supports good causes.
As a social enterprise, my aim has always been to offer quality products with purpose - helping people do good, while doing good ourselves.
However, I’ve noticed a steady decline in online sales. Rather than seeing this as a setback, I’ve taken it as an opportunity to step back and rethink how the business can create the greatest value and impact for the future.
A Broader, More Purposeful Direction
Rather than focusing solely on the busy online retail space, I’m opening the door to more direct partnerships - with charities, community groups, and companies who want their purchases to make a difference.
This means:
- Supplying candles directly to charities for their shops and events
- Creating bespoke products for companies who want to support a chosen cause
- Offering a more personal, responsive service, with the same commitment to ethical, high-quality products
Earlier this summer, Dancerena Ayr commissioned a bespoke candle order and chose Whiteleys Retreat as the benefiting charity - with 100% of profits donated. I absolutely love this model and would love to do more of it.
People want to purchase with purpose, and I believe this approach will open Kindness & Co to new and meaningful opportunities.
Still Here for You Online
If you’ve been shopping through our online store, you’ll be glad to know it’s still open - and will remain so well beyond 2026.
Why This Matters
This approach allows us to:
- Give businesses and individuals a simple way to support a cause
- Tailor products to the real needs of our partners
- Stay true to our values: community, compassion, and meaningful impact.
Thank You
Whether you’re a charity, a business, or a loyal online customer, thank you for being part of this journey.
Your support means everything, and I’m excited for the opportunities ahead.
If you’d like to explore a bespoke order or just have a chat about ideas - I’d love to hear from you.
Let’s make a difference, together.
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You’re doing an amazing Job!
I have ordered many times online and will continue to do so as long as I can. I think you do an amazing job and the products are superb, keep up the good work. ❤️